Top pick
Duo
Elegant, understated music for store openings and previews.
Service · Brand Launches
Live singer for Brand Launches
On-brand live music for product launches, store openings and fashion events — moments guests remember and share.
Why Dharmik
The right voice for a brand launch
A brand launch needs an atmosphere guests remember and photograph. Dharmik has performed at brand events including Van Heusen and understands the rhythm of a launch: guest arrival, the reveal and the after-hours social. Live music gives a launch a shareable, human moment that a playlist cannot.
Sets can be shaped to a brand’s personality. A premium or heritage brand might lean on Sufi, ghazals and refined unplugged songs; a youth or sports brand on upbeat Bollywood and current hits. Share the brand brief — the audience, the tone, the key moment — and the song choice follows it.
Launches are timed to the minute, so the singer works from your show flow: what happens when guests arrive, when the reveal takes place, which speeches interrupt the music and when the social hour begins. Sound requirements are shared with the production team in good time.
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01
Brand-event experience
Has performed at brand events including Van Heusen.
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02
Fits your brand tone
From refined unplugged and Sufi to energetic Bollywood.
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03
Moment-making
A live performance gives your launch a shareable moment.
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04
Works with your production
Coordinates with event teams on timings, cues and sound.
Music in a brand launch
A launch is a short, controlled event with a message, and music has to serve it. A live singer can open the evening, set the tone for the guests as they arrive and carry the transition between the presentation and the networking. The performer should feel part of the brand: the songs, the dress and the way they speak should match the product’s personality.
Fitting the performance to the schedule
A launch runs to the minute. The singer’s set is cut to fit the gaps: a ten-minute opening, a few songs during the demonstration changeover and a closing set for the networking hour. Cues are agreed with the production team, the stage plan is shared and the singer rehearses with the host. A short, polished set beats a long, loose one.
Creative options for a brand
Some brands commission a custom touch: a song that references the product, a medley of songs with the brand’s name or colours, or a performance that includes the audience. Another option is a live session recorded for social media, with the singer and the product in the frame. The brief and the rights for any recording are agreed in writing.
Format recommendations
Which setup suits your event
Option 2
4-Piece
A lively set for launch evenings and fashion shows.
Option 3
Full Band
A stage-ready show for large activations.
How the night unfolds
A sample run of show
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1
Guest arrival
Ambient live music as guests walk in.
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2
The reveal
A short musical build-up around the key moment.
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3
Brand showcase
Music to carry presentations and walk-throughs.
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4
Social hour
A relaxed set for conversation and content.
See and hear it
Dharmik live, in pictures and songs
Photos and reels are from Dharmik’s own shows. The songs below are the ones people ask for most at live music for a brand launch.
Tap a tile to watch or enlarge. The full gallery
- Occasion
- Brand Launches
- Formats
- Solo, Duo, 3-Piece, 4-Piece, Full Band
Often asked for
- Tadap Tadap Ke
- Yaaron
- Sach Keh Raha Hai Deewana
- Dus Bahane
- Awarapan Banjarapan
- Tu Hi Meri Shab Hai
- Khuda Jaane
- Zara Sa
A sample; the repertoire is on the media page.
Questions
Good to know
Yes. Share the show flow and key moments; the set is planned around cues like the reveal and speeches.
Yes. A premium brand might lean on Sufi and ghazals; a youth brand on upbeat Bollywood.
Yes. Retail openings suit compact formats that fit a showroom floor.
Not for compact formats; larger bands need a platform and monitors.
Yes. A short musical cue or a song timed with the reveal can be rehearsed with the event team beforehand.
Yes, with the rights agreed in writing.
Ten minutes works well.
Also popular
Why Dharmik
Why hosts choose Dharmik
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01
700+ live shows
Weddings, sangeets, parties, hotels, festivals and corporate evenings over more than 5 years, so the music is paced for the room.
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02
A wide Hindi repertoire
Bollywood from every decade, Sufi, ghazal, bhajan and garba, with songs added on request; see the playlist.
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03
Solo to full band
From one voice and a guitar to a stage band, so the format follows the venue and the guest list.
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04
Offices in five cities
The main office is in Virar West, with offices in Rajkot, Dwarka, Porbandar and Ahmedabad.
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05
Worldwide and remote
Travels to other countries for festivals and events, and performs remotely for weddings and celebrations anywhere.
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06
Clear plans on WhatsApp
Dates, formats, fees and logistics are agreed in writing, and you can reach us by call or message.
How it works
Booking in four steps
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1
Message or call
Send the occasion, the date, the city, the venue and the number of guests on WhatsApp, or call. There are no forms to fill in.
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2
Agree the date and format
Availability, the format that suits the room, from a solo singer to a full band, and the fee are agreed together. An advance holds the date.
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3
Plan the set and the day
Songs, timings, sound and power are settled in writing. For events away from the main office in Virar West, travel and stay are agreed here too.
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4
Perform
The musicians arrive early, check the sound and perform. For remote events a short test session runs before the live stream.
Visit us
Our offices
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Maharashtra
Virar West
702, M-11, M-Avenue, Rustomjee Evershine Global City
Virar West, Maharashtra 401303 Directions -
Gujarat
Rajkot
Shop No. 324, Chandreshnagar Main Road, Mayani Chowk
Rajkot, Gujarat 360004 Directions -
Gujarat
Dwarka
T.V. Station Area, Patel Samaj Road, Dev Bhumi Dwarka
Dwarka, Gujarat 361335 Directions -
Gujarat
Porbandar
Meera Shopping Center, First Floor, Kedareshvar Road
Porbandar, Gujarat 360575 Directions -
Gujarat
Ahmedabad
Swaminarayan Park-1, Opp. Swaminarayan Park-2, New Vasna, Vishala
Ahmedabad, Gujarat 380007 Directions
Ready when you are
Planning a brand launch? Let’s talk.
No forms, no waiting on email — your message arrives pre-filled with the event details.